Our values and ideals are encapsulated in our coat-of-arms, through the systematic language of heraldry. They are represented by the following colours and symbolic elements:

THE COLOURS: THE VALUES

Blue - Constancy to truth
To be in wholehearted search of truth and discover life’s authentic principles that follow reason and conscience

Purple – Integrity and strength of character
To be expressive of the values that create the greatest good and live in adherence with these ethical codes

Gold - Inspiration and elevation of the mind
To devote to the well being of others: to empathically listen, design win-win solutions and inspire one's vision of Greatness

THE CREST

The Pyramid - representing the process of climbing the path of self-actualization, - as illustrated by Abraham Maslow's pyramid of human needs'.

The Star - representing the ultimate reach and drive for growth, personal development and being all that one can be.

THE MANTLING

The Oak Leaves: integrated with the drapery, they're symbolic of continuous growth, productiveness and maturity.

The Helmet: representative of wisdom, strength and protection.

THE SHIELD

The Griffin - combining the symbolic qualities of the lion and the eagle, the lord of the air and the lord of the earth, it represents the coming together of our dual natures – heaven and earth, matter and spirit, divinity and humanity.

THE MOTTO

‘Let your Light Shine', comes from the inspirational words of Jesus, who reminded us of our great life purpose, to be all that we can be:

“You are the light of the world. A city set on a mountain cannot be hidden. Nor do people light a lamp and then put it under a bowl. Instead they put it on its lamp stand, where it gives light to everyone in the house. In the same way, let your light shine before to others that they may see your good deeds and praise your Father in heaven. ”

A modern re-interpretation of this idea comes from Marianne Williamson who stated:

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?

Actually, who are you not to be? Your playing small doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We were born to make manifest the glory of God that is within us. It's not just in some of us, it's in everyone! And as we let our light shine, we unconsciously give others permission to do the same! As we are liberated from our own fear, our presence automatically liberates others."

The technical mission is to put the philosophies of Greatness into action. We continuously aim to bridge the gap between the principles of self-actualization (the theory) and its practice. For this purpose, our coaching service and products follow a unique 'E3 formula':

• Experiential - the coaching systems are to create direct observations or experiences. The goal of these educational programs is to make the knowledge 'tangible', as to integrate it into your actions.
• Ecologic - as is the tendency in nature to produce whole organisms from the ordered grouping of 'unit structures', - so are the educational units to fit together and to work together, in developing you as a whole person.
• Ergonomic - The educational tools are to be consistently integrated into daily rituals and lifestyle - for maximum comfort, efficiency & ease of use.